Velo North · About
Momentum with direction.
Our point of view
Practitioner-led talent partner, built from the inside out.
Genuine in-house expertise for clients. An honest, human experience for candidates.
Who we are
Practitioner-led talent partner. Built from the inside out.
Founded in 2026, Velo North transforms hiring by bridging strategy and agility — for the businesses building what's next and the people who want to build it with them. We help ambitious companies build exceptional teams, and we help great candidates land roles where they'll actually thrive.
That means genuine in-house expertise for clients, and an honest, human experience for candidates — across recruitment, advisory and the technology reshaping how hiring gets done.
Flexible commercially, we work through four models: fractional, retained or project, contingent search and training delivery. The model follows the outcome you need — not the one that suits us.
01 · Practitioner-led
In-house DNA. Agency velocity.
Five-plus years running in-house hiring functions, not just recruiting for them. We know the difference because we've done both.
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02 · Embedded, not outsourced
Your team, extended.
We can work inside your team and systems, not at a distance — the same accountability as a hire, without the fixed cost.
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03 · Technology-forward
Built, not briefed.
As a Lovable Certified Expert, Velo North builds its own tools and helps clients build theirs rather than briefing technology at a distance.
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Founder · Velo North
Kye Lovelace
Founder
Built by someone who's done your job.
I'm Kye Lovelace, and I founded Velo North after more than five years building in-house hiring capability across GetAgent, Pride in London, KERB, Borderless and Vixio — shaping TA functions, evolving hiring models, and rolling out the systems that actually stick. That work has included scaling teams from 150 to 340 across the UK, US and Germany, reducing time to hire from 30 to 17 days, cutting £220k in agency spend in a year, and helping lift a Glassdoor rating from 3.0 to 4.3.
Having worked across the UK, US, and Germany across multiple sectors - I bring real in-house TA experience to every engagement. As a Lovable Certified Expert, I also build the technology behind Velo North Dōjō™: our client-visible delivery home, employer-brand audit and market-intelligence toolkit.
I built Velo North around purpose and impact. It shapes how we run process, how we treat candidates, and the kind of inclusive hiring advice we give clients.
Years experience
Markets: UK · US · Germany
Models: Fractional · Retained · Contingent · Training
Who we're for
A two-sided promise. Honest on both sides of the table.
Hiring only works when companies and candidates both feel valued. That's the standard we hold ourselves to - every brief, every shortlist, every conversation.
A partner that makes you better at hiring.
Embedded, honest, commercially aligned. We strengthen your team's hiring capability rather than create dependency on us.
- Strategic advice grounded in in-house experience
- Fractional, retained, contingent or training — whichever fits
- Modern hiring tech and AI, deployed with intent
- Honest challenge - no pitch decks, no spin
Real conversations. Real feedback. Roles that fit.
No CV blasts. No silence. We treat your search the way we'd want our own to be handled - with honesty, context, and genuine advocacy.
- Briefed properly on the role, team and culture
- Honest challenge - no pitch decks, no spin
- Tools, templates and prep to put you at your best
- Long-term career conversations, not transactions
"Hiring only works when everyone gets a fair shot at being seen."
Identity & inclusion
Different by design. Inclusive on purpose.
Velo North was founded by someone the talent industry doesn't see enough of - and that's a feature, not a footnote. Here's what it means in practice.
LGBTQ+ Founded
Visibly queer leadership in TA.
Talent leadership still doesn't look like the workforce it serves. Velo North is openly LGBTQ+ founded - and that lens shapes how we advise on inclusive hiring, brand and search.
Neurodivergent-Led
Built by a neurodivergent founder.
Process design, candidate experience and accommodations aren't an afterthought here. They're the default - because they were built by someone who's needed them.
DE&I in practice
Not posters. Practice.
Balanced shortlists, inclusive JD reviews, structured interviews, accessible processes, and honest feedback to every candidate. The basics - done properly, every time.
"DE&I isn't a policy page. It's how we run every shortlist."
For candidates
A search that treats you like a person.
Whether you're from an under-represented background, returning to work, searching for your dream role or just tired of being ghosted - here's what working with us actually looks like. Tap any card to see how we deliver on it.
Pillar 01
You'll always hear back.
No CV blasts. No silence.
How we score it
Pillar 02
Inclusive by default.
Pronouns respected. Accommodations offered up front.
How we score it
Pillar 03
Honest market intel.
Real salary benchmarks. Real culture reads. Real timelines.
How we score it
Pillar 04
Long game, not transactions.
Career conversations even when we don't have a role.
How we score it
"Built from the inside out — for the people inside it."
Values
What we believe
Differentiators
Why Velo North
Practitioner-led - real in-house TA experience for clients and candidates alike
Cross-industry reach - retail, non-profit, hospitality, events, tech & more, opening doors on both sides
Flexible models - contingent, retainer or advisory for clients; honest guidance and advocacy for candidates
Founder-led partnerships - you work directly with the person who built the business, not a hand-off
AI-enabled, human-led - we build smart systems and tooling that speed up hiring without losing the human touch
Let's talk.
Whichever side of the table you're on - hiring a team or looking for your next move - pick your path and we'll take it from there. One honest conversation, no scripts.
Prefer email? [email protected]