Free for serious employers
Free Employer Brand Audit.
Eight areas scored, one honest conversation.
The Velo North Employer Brand & Talent Attraction Audit is a free, scored review of every signal candidates use to decide whether to apply - from your careers site and EVP to your visibility in ChatGPT and Google AI Overviews.
Most businesses don't know what candidates see when they research them. We do.
It's free. It's practical. And it's built on the same practitioner knowledge we bring to every client engagement - straightforward, honest, and tailored to you.
- How AI search summarises your company to candidates
- Which Glassdoor themes candidates quietly screenshot
- Where your job adverts leak qualified applicants
- What your application process actually feels like
We surface all of this - scored, sourced, and prioritised.
What we score
Eight pillars. One scorecard.
Every section scored out of 100 with a Red, Amber, or Green status.
The eight pillars
Every section scored out of 100, with a clear Red, Amber, or Green status.
Tap any pillar to see how we score it.
Pillar 01
Careers Site & Online Presence
Does your site exist, load fast, tell a story, and give candidates a reason to apply?
How we score it
Pillar 02
Employer Value Proposition
Do you have an EVP, is it clearly defined, and does it show up consistently everywhere candidates look?
How we score it
Pillar 03
Job Adverts
Are your adverts written to attract the right people, or just describe the role?
How we score it
Pillar 04
Application Process
How long does it take, how much friction does it create, and how many candidates are you losing before they finish?
How we score it
Pillar 05
Social Media & Employee Advocacy
Is your LinkedIn presence actively supporting talent attraction, and are your people amplifying your brand?
How we score it
Pillar 06
Review Sites & Reputation
What are Glassdoor, Indeed, and Google showing candidates who research you?
How we score it
Pillar 07
Candidate Experience
What are candidates publicly saying about your interview process - and what does your own data show?
How we score it
NewPillar 08
GEO: Generative Engine Optimisation
Are you visible, accurate, and compelling in ChatGPT, Perplexity, and Google AI Overviews?
How we score it
What you get
A clear view of where you stand - and what to do next.
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How it works
Three steps. About a week.
You request the audit
Fill in a short form - takes about a minute. We'll confirm we have what we need.
We do the work
About five working days. You don't fill in surveys or upload anything. We do it externally, the way candidates do.
One honest conversation
A 30-minute call to walk you through your scorecard, your priorities, and where we can help.
FAQs
Employer brand audit - frequently asked questions
What it is, what's included, how long it takes, and what you'll get.
An employer brand audit is a structured review of how your company is perceived by potential candidates across every touchpoint they encounter - your careers site, EVP, job adverts, application process, social channels, review sites, candidate experience, and now AI search engines. It identifies what's attracting (or repelling) talent and gives you a prioritised plan to fix it.
Yes. The audit is 100% free with no obligation. We do the work externally - the way candidates do - so you don't fill in surveys or upload anything. You get a scored report and a 30-minute conversation. If we're a fit to help further, great. If not, you keep the report.
About five working days from request to delivery. We then book a 30-minute call to walk you through your scorecard, your priorities, and where Velo North can help.
Eight pillars scored out of 100 with a Red, Amber, or Green status: careers site & online presence, employer value proposition (EVP), job adverts, application process, social media & employee advocacy, review sites & reputation, candidate experience, and Generative Engine Optimisation (GEO) - your visibility in ChatGPT, Perplexity, and Google AI Overviews. You also get an overall EB Health Score and prioritised recommendations.
Growing UK businesses that are hiring - typically scale-ups, mid-market, and ambitious SMEs in tech, hospitality, events, retail, and charity sectors. If you rely on attracting strong external candidates and want to understand why your conversion or quality could be better, this audit is built for you.
A marketing audit looks at how customers see you. An employer brand audit looks at how candidates see you - a different audience, different channels, different expectations. We focus specifically on the signals that influence whether someone applies, accepts, and stays.
No. The audit is run entirely from a candidate's perspective using publicly available information - exactly what someone researching you would find. No ATS access, no employee surveys, no internal data required.
GEO is the discipline of making sure your employer brand shows up - accurately and compellingly - in answers generated by AI search tools like ChatGPT, Perplexity, and Google AI Overviews. Candidates increasingly research employers there before they ever visit your careers site. Most companies are invisible or misrepresented. We score where you stand and how to fix it before competitors catch up.
Eight areas scored. One honest conversation.